11 E-Commerce App Features for Success


There are certain features and elements that you need to include if you want to succeed. For those of you who have just built a mobile trading application or you are in the process of building it, you have come to the right place if you need a guide. Even if you have a mobile trading application for a while, you can still use this guide as a reference for upgrading.  Sometimes just a few new or updated features can make a big difference. As an industry expert, I have identified which features are the most important. Mobile apps development companies in Qatar

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Here are 11 of the most common features that all successful mobile trading applications have. Learn from these examples and apply to your application if you want to have the same success.

1. Many product images

Don't just tell your customers what you sell. Show them. Besides having lots of pictures, you have to make sure that everything is of high quality. If the image quality is bad, it can cause people to be turned off and not want to buy anything you sell. Don't forget small things, like good lighting and things like that. For each product you sell, you must have several images from each corner. Highlight and enlarge the main features. This makes things easier for customers. Now they will not have many questions that can prevent them from completing purchases.

2. Personalized shopping experience

One of the first things users can do creating a profile on your mobile trading application, this is your chance to get as much information as possible about customers. Ask them questions to learn information about them:
  • Location
  • Age
  • Gender

Based on several analyzes, you can allow discounts for items or their chosen department. Sell and sell your customers too. Send coupons for items that they explore but don't buy. You can send seasonal discounts based on their location.

3. Easy navigation

Don't make it too difficult for customers to find what they want in your application. Everything must be well organized by keywords and categories. You also need to have a search bar. If people have problems finding what they are looking for or they get an empty search result, it will not lead to conversion. Customers will be frustrated and turn to your competitors for a better experience.

4. Discounts and promotions

Everyone wants to get an agreement, so give people what they want. Apply one of the oldest business strategies out there. Promote other things that are beneficial to your customers. I refer to things like free shipping or free returns without question. Run seasonal and holiday promotions. Offer discounts from purchasing mobile apps that customers can't get in your store or on your website. This will encourage more people to use your application to complete purchases.

5. Social media integration

For starters, you have new users creating accounts in your application by logging in to one of their social media profiles, such as Facebook. This speeds up the process of riding and making it easier for your customers. Now they don't need to take the time to create a new profile. All they need to do is log in to the existing one. Now you have a lot of information about each user based on their social media profiles.

6. Valuable analysis

Analyze things like errors, damage, bugs, and things like that. Also, make sure you continue everything that works. Repair anything that's broken. This will make your application run more smoothly.

7. Strong product description

The image alone will not be enough to complete the job. You will also need great product information written as text. Writing this can be complicated, so I want to give you some instructions to help you. You must ensure that they are easy to read and understand. These points will make your content scanned and easy to read.

8. Easy to access customer service

You don't want to bother your customers to contact customer support. Give them many benefits so they can choose whatever they like best.
  • Live chat
  • Phone calls
  • To email

These are all the options you need to offer. Research shows that customers who use direct chat are more likely to buy your product.

9. Effective communication

Don't wait for your customers to open your application to try and get their attention. With the mobile trading application, you can keep in touch with them via push notifications. You can also use email marketing tactics to try and increase sales. Make sure you step on it carefully when sending push notifications. Just send messages that add value to your customers.
If you send this notification too often, it is considered annoying and causes users to mute your push notifications. Take advantage of Geofencing technology and location-based services to improve your push notifications.

10. Security features

It is your job to protect customer information. This is especially true for mobile trading applications because they give you sensitive information such as credit cards and their home addresses. The checkout process must be clearly labeled. If their cards are stored in a file, make sure that all card numbers are not displayed. Just include the last four digits, expiration date, and type of card.
This will help ensure that if their mobile device is stolen or lost, their credit card information will not end in the hands of someone else.

11. Multiple payment options

Some credit cards may be easier for your company to take than others. But you must accept all major credit cards.

Conclusion

You must identify the changes that need to be made and take the right steps to implement these features. It might look amazing if you have a lot of work in front of you, but it's okay. Don't try to add all of this overnight. Take your time to ensure that it is implemented correctly. Just prioritize these features and work into your application faster than later.

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