There are certain features and elements that you need to
include if you want to succeed. For those of you who have just built a mobile
trading application or you are in the process of building it, you have come to the
right place if you need a guide. Even if you have a mobile trading application
for a while, you can still use this guide as a reference for upgrading. Sometimes just a few new or updated features
can make a big difference. As an industry expert, I have identified which
features are the most important. Mobile apps development companies in Qatar
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Here are 11 of the most common features that all successful mobile trading applications have. Learn from these examples and apply to your application if you want to have the same success.
1. Many product images
Don't just tell your customers what you sell. Show them.
Besides having lots of pictures, you have to make sure that everything is of
high quality. If the image quality is bad, it can cause people to be turned off
and not want to buy anything you sell. Don't forget small things, like good
lighting and things like that. For each product you sell, you must have several
images from each corner. Highlight and enlarge the main features. This makes
things easier for customers. Now they will not have many questions that can
prevent them from completing purchases.
2. Personalized shopping experience
One of the first things users can do creating a profile on
your mobile trading application, this is your chance to get as much information
as possible about customers. Ask them questions to learn information about
them:
- Location
- Age
- Gender
Based on several analyzes, you can allow discounts for items
or their chosen department. Sell and sell your customers too. Send coupons for
items that they explore but don't buy. You can send seasonal discounts based on
their location.
3. Easy navigation
Don't make it too difficult for customers to find what they
want in your application. Everything must be well organized by keywords and
categories. You also need to have a search bar. If people have problems finding
what they are looking for or they get an empty search result, it will not lead
to conversion. Customers will be frustrated and turn to your competitors for a
better experience.
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4. Discounts and promotions
Everyone wants to get an agreement, so give people what they
want. Apply one of the oldest business strategies out there. Promote other
things that are beneficial to your customers. I refer to things like free
shipping or free returns without question. Run seasonal and holiday promotions.
Offer discounts from purchasing mobile apps that customers can't get in your
store or on your website. This will encourage more people to use your
application to complete purchases.
5. Social media integration
For starters, you have new users creating accounts in your
application by logging in to one of their social media profiles, such as
Facebook. This speeds up the process of riding and making it easier for your
customers. Now they don't need to take the time to create a new profile. All
they need to do is log in to the existing one. Now you have a lot of
information about each user based on their social media profiles.
6. Valuable analysis
Analyze things like errors, damage, bugs, and things like
that. Also, make sure you continue everything that works. Repair anything
that's broken. This will make your application run more smoothly.
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7. Strong product description
The image alone will not be enough to complete the job. You
will also need great product information written as text. Writing this can be
complicated, so I want to give you some instructions to help you. You must
ensure that they are easy to read and understand. These points will make your
content scanned and easy to read.
8. Easy to access customer service
You don't want to bother your customers to contact customer
support. Give them many benefits so they can choose whatever they like best.
- Live chat
- Phone calls
- To email
These are all the options you need to offer. Research shows
that customers who use direct chat are more likely to buy your product.
9. Effective communication
Don't wait for your customers to open your application to
try and get their attention. With the mobile trading application, you can keep
in touch with them via push notifications. You can also use email marketing
tactics to try and increase sales. Make sure you step on it carefully when
sending push notifications. Just send messages that add value to your
customers.
If you send this notification too often, it is considered
annoying and causes users to mute your push notifications. Take advantage of
Geofencing technology and location-based services to improve your push
notifications.
10. Security features
It is your job to protect customer information. This is
especially true for mobile trading applications because they give you sensitive
information such as credit cards and their home addresses. The checkout process
must be clearly labeled. If their cards are stored in a file, make sure that
all card numbers are not displayed. Just include the last four digits,
expiration date, and type of card.
This will help ensure that if their mobile device is stolen
or lost, their credit card information will not end in the hands of someone
else.
11. Multiple payment options
Some credit cards may be easier for your company to take
than others. But you must accept all major credit cards.
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Conclusion
You must identify the changes that need to be made and take
the right steps to implement these features. It might look amazing if you have
a lot of work in front of you, but it's okay. Don't try to add all of this
overnight. Take your time to ensure that it is implemented correctly. Just
prioritize these features and work into your application faster than later.
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